Will Cook is a data analyst, SEO and Google Analytics expert. At Digital Allies Will leads most of our work advising client on how to optimise their websites for search and on the correct use of Analytics to monitor performance.
An Introduction to Google Analytics
Google Analytics monitors website traffic.
The presentation will offer an overview of how it is installed and implemented, the various functions it can perform, and the website data it enables you to view and understand.
We will run through the theory behind Analytics in order to give attendees a working understanding of what the data that Analytics records and reports on is really telling you. We will provide real life examples that illustrate how it can help your business on a day to day basis.
Ultimately, the goal is to show you how to use Google Analytics to help improve the performance and experience of your website.
Guest Speaker Details
- Speaker: Will Cook
- Business: Digital Allies
- Date of Presentation: 25 September 2018