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Race Media Agency Shares Sky’s SME100 Scheme

We are so excited to share that Sky AdSmart have launched a new scheme to support small to medium-sized businesses across the UK. Sky want to reward those businesses that have acted with true resolve amongst the horrific backdrop of COVID-19.

The campaigns (£10k of free 30-second ad TV airtime per business, if you are successful) will be delivered via the Sky AdSmart platform which allows you to reach households by postcode area and ensures zero wastage. Sky are the only live TV media owner able to offer this kind of revolutionary targeting.

There are several case studies of SMEs that have invested in Sky Adsmart and seen a huge return, you can find these here: https://www.adsmartfromsky.co.uk/case-studies/

If you are successful in applying for the scheme you will need to create a TV ready advert that is approved by Clearcast. For this particular scheme, Sky are working with Shutterstock to make this more cost effective but the license rights are strict. Therefore, we would suggest working with a creative agency, do not worry, we can help advise you here too.

There is more info available about the scheme here: https://www.skygroup.sky/en-gb/article/sky-announces-sme100 but you can also talk to us to find out more.

Lastly, this is a huge opportunity for any brand to get targeted exposure, reach a new audience and build on their current marketing plan.

For more information please contact Nicole Bilham, 07868 958576 nicole@racemediaagency.com

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